Since the introduction of search engines in 1990, the world of marketing and sales has never been the same and the world of Pay-Per-Click (PPC) marketing emerged. People go to Google, Bing, and Yahoo to find news, look up recipes,
and, most importantly, find the services and products they need. With over 5 billion searches a day, if you are not marketing on major search engines, your competition is taking your customers.
Often, companies stick to a solely organic search engine strategy. While organic search traffic is essential, without paid search advertising, your competitors can rank for industry keywords and even your own brand name. Dominating
the search results takes a dual presnese in both the organic and paid search spaces. The truth is, ranking both organically and through paid channels tremendously boosts your user engagement, customer interaction, brand strength,
and overall credibility.